the process
What's it like to actually work with me?
No two brands are the same, so every timeline flexes slightly to fit the client.
But here's a look at the general process every client goes through,
from first hello to final delivery.
Let's talk about it.
discovery + research
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You fill out the inquiry form on my website with as much detail as you can share.
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I respond within 48 hours to schedule a discovery call, by video, phone, or in person for local clients.
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During the call, I listen more than I talk. We cover who you are, what you do, and why you do it, along with what's working in your business and what isn't.
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This is also the time to ask questions and discuss projected investment based on your specific needs.
planning + proposal
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After our call, you'll receive a written proposal outlining our conversation, the timeline, investment, and contract terms.
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Once signed, along with a 50% deposit, the project officially begins.
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You'll receive a Brand Questionnaire for you and your team to complete, so we're aligned on expectations from the start.
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Together, we define your mission, vision, values, and brand nouns, the language that shapes the direction of your design.
concept development
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Using everything gathered so far, I begin designing: mood boards, sketches, research, and exploration.
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Once the direction is refined, I put together a full concept presentation for your review.
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We meet again to walk through the concept together. I take note of what's working and what needs adjusting.
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Revisions are made as needed, followed by a second review call to ensure the updated direction is perfect.
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Once approved, the final invoice is sent.
refinement
delivery
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After the final payment, all files are finalized, organized, and prepared for handoff.
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You'll receive your final logo and variations, typefaces, color palette, patterns, and supporting brand assets.
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A full Brand Guidelines presentation is also included, outlining exactly how to use your new identity moving forward.
beyond branding
I also offer additional design services, including website design, signage, packaging, and merchandise design!
Ready to start?
Fill out the inquiry form and let's talk about what's next for your brand.